LMS Marketing and Strategy Development

Wisematic Inc. has developed a cutting-edge learning management system (LMS) tailored specifically for Canadian educational institutions. The goal of this project is to create a comprehensive market entry strategy that will effectively position the LMS in the competitive landscape of educational technology. The project involves conducting a detailed competitor analysis to understand the strengths and weaknesses of existing LMS providers in Canada. Additionally, the team will develop innovative marketing strategies that highlight the unique features and benefits of Wisematic's LMS, ensuring it meets the specific needs of Canadian schools and colleges. By applying classroom knowledge of marketing principles and strategic analysis, learners will gain practical experience in crafting a market strategy for a real-world product.

Digital Marketing Strategy for LMS Visibility Enhancement

Wisematic Inc. aims to enhance the visibility and engagement of its Learning Management System (LMS) through targeted digital marketing strategies. The primary goal is to drive lead generation, increase conversion rates, and establish the LMS as a trusted industry leader within a six-month timeframe. The project involves applying classroom knowledge of digital marketing to real-world scenarios, focusing on SEO, content marketing, and social media campaigns. Learners will analyze current market trends, identify target audiences, and develop a comprehensive marketing plan. The project will also explore personalized user experiences to improve customer engagement and retention. By the end of the project, learners will have a deeper understanding of digital marketing strategies and their application in enhancing product visibility.

LMS Digital Marketing Strategy Development

Wisematic Inc. is seeking to enhance its digital presence and improve the marketing strategy for its Learning Management System (LMS). The current challenge is to effectively reach and engage the target audience, which includes educational institutions and corporate training departments. The goal of this project is to develop a comprehensive digital marketing strategy that leverages current classroom knowledge in digital marketing, social media, and content creation. The project will involve analyzing current market trends, identifying key digital channels, and proposing actionable strategies to increase brand awareness and user engagement. Learners will have the opportunity to apply their theoretical knowledge to real-world scenarios, focusing on creating a cohesive and impactful marketing plan.

APP Development

1. Develop an LMS application that allows users to: ·       Register and log in securely. ·       Access role-based features (e.g., admin, instructor, learner). ·       Perform basic course management tasks such as creating, viewing, and enrolling in courses. 2. Focus on mastering Flutter’s core functionalities, including: ·       State management (e.g., using Provider or simple stateful widgets). ·       API integration for user authentication and data storage.