Wisematic Inc. aims to enhance the visibility and engagement of its Learning Management System (LMS) through targeted digital marketing strategies. The primary goal is to drive lead generation, increase conversion rates, and establish the LMS as a trusted industry leader within a six-month timeframe. The project involves applying classroom knowledge of digital marketing to real-world scenarios, focusing on SEO, content marketing, and social media campaigns. Learners will analyze current market trends, identify target audiences, and develop a comprehensive marketing plan. The project will also explore personalized user experiences to improve customer engagement and retention. By the end of the project, learners will have a deeper understanding of digital marketing strategies and their application in enhancing product visibility.

The project deliverables include a detailed digital marketing strategy document outlining SEO, content marketing, and social media campaign plans. Additionally, learners will create a report analyzing target audience demographics and market trends. A presentation summarizing the proposed strategies and expected outcomes will also be delivered. These deliverables will provide Wisematic Inc. with actionable insights and a roadmap to enhance their LMS visibility and engagement.