Wisematic Inc. has developed a cutting-edge learning management system (LMS) tailored specifically for Canadian educational institutions. The goal of this project is to create a comprehensive market entry strategy that will effectively position the LMS in the competitive landscape of educational technology. The project involves conducting a detailed competitor analysis to understand the strengths and weaknesses of existing LMS providers in Canada. Additionally, the team will develop innovative marketing strategies that highlight the unique features and benefits of Wisematic's LMS, ensuring it meets the specific needs of Canadian schools and colleges. By applying classroom knowledge of marketing principles and strategic analysis, learners will gain practical experience in crafting a market strategy for a real-world product.

The project deliverables include a detailed competitor analysis report that outlines key competitors and their market positioning. Additionally, the team will produce a strategic marketing plan that includes targeted promotional strategies and messaging tailored for Canadian educational institutions. A presentation summarizing the findings and proposed strategies will also be prepared for Wisematic Inc.'s review.