Phase 1: SEO and Social Media Content Creation

We are looking for a digital marketing student passionate about fitness to help us drive online and social traffic. We want to improve our SEO positioning, plus help creating content on Instagram and Facebook, possibly TikTok. The successful candidate will also help establish a social influencer network. All content will align with our vision and mission. Keyword and phrase analysis to determine relevant search terms to our organization. A document to outline Search Engine Optimization (SEO) requirements to improve our rankings on Google and other platforms. Content Review of previous and upcoming posts. Content Creation: Capture videos to accompany planned posts to increase reach and engagement. Create new unique content. Evaluate recent successful campaigns, preferably in our sector and develop a strategy to best utilize TikTok to help tell our brand story. Social Influencer: Assist in setting up an influencer network of MacEwan students.