We are looking for a digital marketing student passionate about fitness to help us drive online and social traffic. We want to improve our SEO positioning, plus help creating content on Instagram and Facebook, possibly TikTok. The successful candidate will also help establish a social influencer network. All content will align with our vision and mission.

1. Keyword and phrase analysis to determine relevant search terms to our organization.
2. A document to outline Search Engine Optimization (SEO) requirements to improve our rankings on Google and other platforms.
3. Content Review of previous and upcoming posts.
4. Content Creation: Capture videos to accompany planned posts to increase reach and engagement. Create new unique content.
5. Evaluate recent successful campaigns, preferably in our sector and develop a strategy to best utilize TikTok to help tell our brand story.
6. Social Influencer: Assist in setting up an influencer network of MacEwan students.

The successful student will need to:

• Record video content for Instagram posts, reels and stories, plus Facebook posts and stories, by working with all Sport and Wellness departments- Aquatics, Fitness and Recreation.
• Identify top departments on social media to tag and share content with.
• Create an influencer network utilizing MacEwan students to assist in social campaigns.
• Investigate the feasibility of implementing and maintaining TikTok business account.
• Develop a content strategy utilizing TikTok using the process of drafting, planning, sharing, refining, producing and editing.
• Research our website on search engines and review content for keywords and phrases, and fill out an SEO tracking sheet.

Students will work closely with the Marketing Manager who is supervising and available for questions. The Marketing Manager will review and approve all content and projects and provide feedback. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.