Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

This MBA Capstone experience is designed for students nearing the completion of their MBA program, equipped with skills in business development, marketing research, digital marketing, innovation, entrepreneurship, and digital transformation. Learners are prepared to apply their comprehensive knowledge to real-world projects, offering fresh perspectives and innovative solutions. This experience allows students to collaborate with industry professionals to tackle strategic business challenges, providing valuable insights and actionable strategies. Each student will be assigned to a single project for a 10 week duration, completing with a final presentation to the client. Two students may be assigned if there are two specific projects for a client.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

During this term (SPRING), groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

Our graduate-level MBA students at University Canada West are eager to partner with small businesses to provide strategic insights and solutions. In this capstone course, teams of 4-6 students apply their analytical skills and experiential learning to tackle real-world business challenges. By collaborating with industry professionals, students aim to deliver actionable strategies that can enhance business operations, improve market positioning, and drive growth.

Is your business experiencing challenges around strategic positioning in a competitive landscape? MBA students at the University Canada West are prepared to analyze your key business challenges, and provide actionable recommendations. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. The teams will apply their diverse entrepreneurial knowledge as students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

This experience is designed to harness the skills of learners in strategic marketing, focusing on the practical application of marketing theories and strategies. Learners will be equipped to analyze market environments, develop marketing strategies, and implement the four Ps of the marketing mix to create value for stakeholders. By engaging in real-world projects, learners will apply their knowledge of consumer behavior, branding, pricing, distribution, and promotion to deliver economically feasible, socially responsible, and environmentally sustainable marketing solutions.

Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Are you experiencing a finance, marketing, operation or HR related challenge in your current business processes? Consult with graduate level MBA students completing this capstone level course at The University of Canada West. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. Students will deliver integrated marketing communication plans and performance evaluation frameworks by applying their knowledge of segmentation, targeting, positioning, and the marketing mix. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence. We are seeking collaborations with businesses that: currently have 5 or more employees on staff are actively in business (not planning on launching) have an annual turn over of $200,000+ ideally looking to offer internship, coop, and employment opportunities after the Experience concludes

Further details can be discussed: business proposal, business and marketing strategy/plan, launch strategy, market research and final presentation. You will receive all team proposals/plans and presentations.

Do You Want to Level Up Your Small Business? Consult with our graduate-level MBA students at The University of Canada West and gain fresh, actionable insights! Our capstone course features a strong analytical, applied, and experiential orientation, where students work in teams of 4-6 to tackle real-world business challenges or opportunities. Our comprehensive process includes: Current Business Analysis : Thorough evaluation of your business's current state. Problem/Opportunity Identification : Pinpointing key areas for improvement or growth. In-Depth Research : Conducting relevant research to support recommendations. Strategic Solutions & Implementation Plan : Developing actionable strategies with a clear plan for implementation. Budget : Providing a detailed budget aligned with proposed strategies. Risk Identification & Mitigation : Identifying potential risks and proposing mitigation strategies. We welcome projects from Canadian businesses of all sizes. However, solo-preneur enterprises may not provide the necessary scope for these comprehensive projects. Partner with us to benefit from innovative solutions and strategic insights while offering invaluable experience to our students!

Looking for partner organizations for a Strategic Management / Corporate Strategy Course that i'll be teaching to MBA Students at University Canada West in Vancouver. Partner with our student project for a strategic analysis aligned with your assignment rubric. The team will conduct a comprehensive examination within a 12-page limit , following a structured report format. The suggested structure includes an Executive Summary, Vision, Mission, Goals, and Situation Analysis, External Analysis, Internal Analysis, and Performance Assessment. The students will use exhibits to support their analysis, guided by your input, focusing on key areas such as opportunities, threats, strengths, weaknesses, and overall performance. The analysis will conclude with concise preliminary options and recommendations for the strategic initiative, ensuring alignment with your organizational objectives. This collaborative effort promises actionable insights to drive strategic growth.

Looking for partner organizations for a Strategic Management / Corporate Strategy Course that i'll be teaching to MBA Students at University Canada West in Vancouver. Partner with our student project for a strategic analysis aligned with your assignment rubric. The team will conduct a comprehensive examination within a 12-page limit , following a structured report format. The suggested structure includes an Executive Summary, Vision, Mission, Goals, and Situation Analysis, External Analysis, Internal Analysis, and Performance Assessment. The students will use exhibits to support their analysis, guided by your input, focusing on key areas such as opportunities, threats, strengths, weaknesses, and overall performance. The analysis will conclude with concise preliminary options and recommendations for the strategic initiative, ensuring alignment with your organizational objectives. This collaborative effort promises actionable insights to drive strategic growth.

Looking for partner organizations for a Strategic Management / Corporate Strategy Course that i'll be teaching to MBA Students at University Canada West in Vancouver. Partner with our student project for a strategic analysis aligned with your assignment rubric. The team will conduct a comprehensive examination within a 12-page limit , following a structured report format. The suggested structure includes an Executive Summary, Vision, Mission, Goals, and Situation Analysis, External Analysis, Internal Analysis, and Performance Assessment. The students will use exhibits to support their analysis, guided by your input, focusing on key areas such as opportunities, threats, strengths, weaknesses, and overall performance. The analysis will conclude with concise preliminary options and recommendations for the strategic initiative, ensuring alignment with your organizational objectives. This collaborative effort promises actionable insights to drive strategic growth.

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

This experience is designed for MBA students in their final course, where they have honed their skills in strategic analysis, decision-making, and business planning. Learners are equipped to apply their comprehensive understanding of business strategy to real-world projects, developing strategic plans that align with organizational goals. By engaging with industry professionals, students can bridge the gap between academic theory and practical application, delivering actionable insights and strategic recommendations.

The MBA Graduate Practicum Program (GPP) at University Canada West offers a unique Work-integrated Learning experience. In this program, employers have the opportunity to hire MBA students for roles that can be paid, unpaid, or stipend based. These positions require a commitment of 12-24 hours per week, aligning with the students' 12-week Capstone Experience Course (WORK-601). For the Spring 2025 Term, which runs from April 7th to June 29th, 2025, the program is set to place 8-10 students. Our program equips students with comprehensive skills in operations and project management, guided by PMI standards. Our candidates possess a deep understanding of project management principles, including the creation of detailed Work Breakdown Structures (WBS), effective risk management, and meticulous cost and time management. Additionally, our students excel in various areas of operations management. They are proficient in process improvement techniques, such as Lean and Six Sigma, enabling them to enhance operational efficiency and effectiveness. Their skills in supply chain management ensure seamless integration and coordination across various functions within an organization. Moreover, they are adept at resource allocation, capacity planning, and quality control, ensuring that projects meet high standards and are delivered on time and within budget. Participating in the MBA GPP presents employers with the opportunity to tap into a talent pool of seasoned MBA students. Employers can benefit from the fresh perspectives and up-to-date academic knowledge these students bring to tackle complex business challenges. 

The MBA Graduate Practicum Program (GPP) at University Canada West offers a unique Work-integrated Learning experience. In this program, employers have the opportunity to hire MBA students for roles that can be paid, unpaid, or stipend based. These positions require a commitment of 12-24 hours per week, aligning with the students' 12-week Capstone Experience Course (WORK-601). For the Spring 2025 Term, which runs from April 7th to June 29th, 2025, the program is set to place 8-10 students. Students are equipped with a comprehensive understanding of financial principles, capable of analyzing and managing investment portfolios, and adept in personal financial planning, including retirement strategies and understanding of taxation and risk. They gain expertise in the management of navigating regulatory frameworks and risk management practices, alongside a profound grasp of green and sustainable finance, focusing on Environmental, Social, and Governance (ESG) investment decisions.  Participating in the MBA GPP presents employers with the opportunity to tap into a talent pool of seasoned MBA students. Employers can benefit from the fresh perspectives and up-to-date academic knowledge these students bring to tackle complex business challenges. 

The MBA Graduate Practicum Program (GPP) at University Canada West offers a unique Work-integrated Learning experience. In this program, employers have the opportunity to hire MBA students for roles that can be paid, unpaid, or stipend based. These positions require a commitment of 12-24 hours per week, aligning with the students' 12-week Capstone Experience Course (WORK-601). For the Spring 2025 Term, which runs from April 7th to June 29th, 2025, the program is set to place 8-10 students. Students develop a robust skill set in business analytics, including data mining, statistical analysis, and advanced data visualization. They gain expertise in predictive modeling, machine learning, and artificial intelligence, applying these tools to solve business challenges. Proficient in Python, R, SQL, and cloud computing technologies, they handle large datasets and implement scalable solutions. This capstone also emphasizes ethical data practices, preparing students to make responsible data-driven decisions. By integrating technical knowledge with business strategy, students are equipped to lead analytics projects that drive innovation and competitive advantage. Participating in the MBA GPP presents employers with the opportunity to tap into a talent pool of seasoned MBA students. Employers can benefit from the fresh perspectives and up-to-date academic knowledge these students bring to tackle complex business challenges. 

This experience offers industry professionals the opportunity to collaborate with students from University Canada West, who are equipped with the latest digital marketing knowledge. These learners are capable of evaluating existing digital marketing strategies and providing actionable recommendations to enhance business outcomes. Through a structured process, students will conduct a SWOT analysis and assess current digital marketing efforts, ultimately proposing strategic improvements. This experience allows companies to gain fresh insights and innovative ideas from emerging talent in the field of digital marketing.

This experience is designed to bridge the gap between academic learning and real-world application by engaging learners in a capstone project that emphasizes practical problem-solving skills. Participants in this program are equipped with analytical and critical thinking abilities, allowing them to tackle industry-relevant challenges effectively. Through this experience, learners will apply their classroom knowledge to develop innovative solutions, enhance their project management skills, and prepare for future career opportunities in a professional setting.

The course is highly interactive and will follow a participatory model. Students are expected to actively engage in analytical discussions/group work/projects/simulations/activities that will depend on prior preparation of the assigned readings/tasks/homework and MyUCW assignments. To this end, full attendance and preparation is essential so that, not only are you familiar with the themes and concepts discussed in the readings, but you are also able to communicate, discuss and apply those themes and concepts during in-class exercises and assignments. Regular participation [e.g. debate, presentations, and discussion] throughout the term is required. Respect for each other’s opinions and viewpoints is expected in all oral and written student contributions as well as in your interactions. In this course, you are expected to demonstrate the values of teamwork, respect, honesty and truth.

he MRKT621 Marketing Management course at the University of Canada West takes an active and engaging approach to learning. Students are expected to come to class prepared, having completed assigned readings, tasks, and homework. This ensures they are familiar with the key themes and concepts, enabling them to actively participate in discussions, group work, and projects. The course structure blends lectures, group activities, and online assignments to foster critical thinking, teamwork, and effective communication. Respect, honesty, and truth are core values emphasized throughout the course, as students apply marketing principles to real-world scenarios. This comprehensive approach equips students with the skills to analyze markets, develop strategies, and evaluate marketing initiatives, preparing them for success in the dynamic field of marketing management.

This semester students working in groups of 4-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.