Portage College
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Marketing Plan & Market Research

MRKT 621
Open Closing on April 14, 2025 / 2 spots left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Benny Davidson
He / Him
Instructor
1
Timeline
  • April 14, 2025
    Experience start
  • June 23, 2025
    Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
promotional campaigns strategic marketing market analysis marketing market research brand positioning marketing planning marketing strategies marketing mix consumer behaviour
Learner goals and capabilities

This experience is designed to harness the skills of learners in strategic marketing, focusing on the practical application of marketing theories and strategies. Learners will be equipped to analyze market environments, develop marketing strategies, and implement the four Ps of the marketing mix to create value for stakeholders. By engaging in real-world projects, learners will apply their knowledge of consumer behavior, branding, pricing, distribution, and promotion to deliver economically feasible, socially responsible, and environmentally sustainable marketing solutions.

Learners

Learners
Graduate
Beginner, Intermediate levels
30 learners
Project
16 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables
  • Comprehensive market analysis reports
  • Strategic marketing plans
  • Brand positioning statements
  • Promotional campaign proposals
  • Pricing strategy recommendations
Project timeline
  • April 14, 2025
    Experience start
  • June 23, 2025
    Experience end

Project Examples

Requirements
  • Developing a marketing strategy for a new product launch
  • Conducting a market analysis for a small business entering a new market
  • Creating a promotional campaign for a non-profit organization
  • Designing a brand repositioning strategy for an existing product
  • Formulating a pricing strategy for a subscription-based service
  • Analyzing consumer behavior trends for an e-commerce platform
  • Proposing a distribution strategy for a local food producer
  • Evaluating the sustainability practices of a company's marketing efforts

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What relevant information/data will you be able to provide for this project?