- Location
- Whitby, Ontario, Canada
- Bio
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Dr. M. Yalcin Parmaksiz holds a Ph.D. in Business Administration with a Marketing specialization from Yildiz Technical University. Before joining University Canada West, he was a visiting researcher at Ontario Tech University.
As a seasoned marketing professional, Dr. Parmaksiz has spent 19 years working on many B2B and B2C businesses such as entertainment (boxoffice.com, webedia.fr, beyazperde.com), fashion (beauty brands), e-commerce (Amazon, ETSY, online retail), FMCG, travel (online booking systems), aviation (airline & aerospace), construction (transportation manufacturing), and automation engineering. He worked as the country manager of the US-based Boxoffice.com and France-based Webedia in Istanbul and Paris for nine years.
He has also been consulting many brands and leading their growth marketing efforts as an independent consultant.
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Marketing strategy Media Social sciences
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Recent experiences
Marketing Management (ON-SPRING25-01)
MRKT 621 (ON-SPRING25-01)
This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621 (ON-WINTER-01)
This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621 (ONS-WINTER-35)
This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Digital Marketing Strategy
MRKT 623-ONS-Spring23-13
This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.