Social Media Marketing for The Website Membership

Social Media Marketing for The Website Membership Easy Artisan Websites aims to enhance the online presence of its flagship product, The Website Membership by leveraging its social media platforms effectively. The project involves creating engaging social media posts that reflect the company's branding and resonate with its target audience, and scheduling posts into social media scheduling software.  Learners will utilize industry-specific content, strategically chosen keywords, and relevant hashtags to craft posts that capture attention and drive engagement. The goal is to increase brand visibility to attract potential customers by applying classroom type knowledge of building an online business, and specifically how it relates to websites and adjacent subjects. This is a start to finish project for up to 4 learners, each focusing on a specific category of post and creating 20 posts per week for the duration of the work term. The 4 buckets are: Promotional Posts : Highlight products/services. Educational Posts : Share tips or industry insights. Engagement Posts : Polls, questions, etc. Lifestyle Posts : Relate our brand to audience interests. Phase 1: Planning Leverage Brand Guidelines You'll be provided with brand assets (logos, fonts, colors, images) in a shared folder for easy access. You'll receive a quick-reference document summarizing the tone of voice and style  Topic Brainstorming Start by creating a list of post ideas, themes and story arcs within assigned category bucket Phase 2: Content Creation Design Post Visuals Use Canva to create optimized designs (1080 x 1350 pixels for IG, landscape for FB). Create templates for consistency (e.g., “Weekly Tips,” “Founder Updates”, etc.). Write Post Captions Include relevant CTAs (e.g., “Tell us your favorite!” “Share this with a friend!”). Use brand tone—friendly and relatable. Research and Add Hashtags Identify hashtags relevant to IG and Facebook Combine broad hashtags (#SmallBusiness) and niche ones (#YourBrandName). Add location-based hashtags if relevant. Document for future use Collaborate with Founder Share weekly drafts of the posts and receive feedback. Finalize posts for the week by a specific day each week. Phase 3: Scheduling with Metricool Set up posts in scheduling software weekly as posts are approved Use the scheduler to upload posts, visuals, and captions for IG and Facebook simultaneously. Schedule posts three times weekly QA and approval Double-check for spelling errors, broken links, and proper image cropping. Ensure posts are queued with 1week of lead time for flexibility. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work independently with oversight, contribute creatively, and learn how to create effective social media marketing content from the ground up.

SEO & AI-Optimized Blog Content Creation for Easy Artisan Websites

Project Summary Easy Artisan Websites is seeking a team of four motivated students to develop and execute an SEO and AI-optimized blog content strategy . This project provides students with the opportunity to gain hands-on experience in digital content creation, keyword research, technical SEO, and AI search optimization . The goal is to create high-quality, research-backed blog content that enhances website traffic and search visibility on Google and AI-powered search engines (like ChatGPT, Perplexity, and Bard). Project Goals The objective of this project is to develop and execute an SEO-driven content strategy that attracts the ideal audience: 📌 Women entrepreneurs in the early stages of business, selling digital products & services. Key goals include: ✔ Researching and identifying high-value, long-tail keywords to target. ✔ Writing engaging, well-structured, SEO-optimized blog posts . ✔ Optimizing blog content for Google ranking and AI search discoverability . ✔ Implementing technical SEO best practices (meta descriptions, schema markup, internal linking, etc.). ✔ Publishing and scheduling blog posts via WordPress with proper formatting, categories, and tags. Team Structure & Role Responsibilities This project will be executed by a team of four students , each taking on a specific role: 1️⃣ SEO Research & Content Strategist Key Responsibilities: ✅ Conduct keyword research to find high-traffic, low-competition search terms. ✅ Identify trending topics using Google Trends, competitor analysis, and AI-driven search insights . ✅ Develop a content roadmap outlining blog topics, keyword targets, and publishing schedule . ✅ Provide search intent analysis (e.g., informational, transactional, commercial, etc.). ✅ Research semantic keyword variations and related queries to improve discoverability. Tools You Might Use: 🔹 Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs 🔹 ChatGPT, Perplexity, Bard (for AI-driven search insights) 🔹 Google Search Console & Analytics 2️⃣ SEO Copywriter & Blog Content Creator Key Responsibilities: ✅ Write well-structured, engaging, and informative blog posts (1200–2,000 words). ✅ Optimize blog content using primary and semantic keywords while maintaining natural readability. ✅ Implement on-page SEO techniques (headings, meta descriptions, alt text, internal linking). ✅ Ensure content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines . ✅ Develop compelling calls to action (CTAs) that drive engagement. Tools You Might Use: 🔹 Google Docs, Grammarly, Hemingway Editor 3️⃣ Technical SEO & AI Search Optimization Specialist Key Responsibilities: ✅ Ensure proper technical SEO implementation (meta descriptions, schema markup, internal linking). ✅ Optimize content formatting for both Google and AI-driven search visibility . ✅ Collaborate with Role 2 (SEO Copywriter & Blog Content Creator) to refine blog structure, improve readability, and enhance engagement. ✅ Implement structured data (schema markup) to improve visibility in rich search results . ✅ Research and test AI-friendly content formats that improve discoverability in AI-driven searches. ✅ Monitor keyword rankings and blog performance via Google Search Console & Analytics. Tools You Might Use: 🔹 SEOPress, Google Search Console, PageSpeed Insights, Schema.org markup generator 4️⃣ Content Publishing & Performance Analyst Key Responsibilities: ✅ Upload and format blog posts on WordPress , ensuring proper tagging and categorization. ✅ Schedule and publish posts following the content roadmap . ✅ Track blog performance metrics (traffic, engagement, bounce rates) using Google Analytics. ✅ Identify content improvement opportunities based on SEO performance data . ✅ Prepare a final report summarizing project impact, keyword ranking results, and content engagement. Tools You Might Use: 🔹 WordPress CMS, Google Analytics, Google Search Console, Trello or Asana (for content scheduling & tracking) Why Join? This project offers real-world experience in SEO content writing, AI search optimization, and digital marketing strategy . Students will gain valuable skills in: ✔ SEO-driven content creation with a focus on keyword ranking. ✔ AI-friendly content optimization , preparing for the future of search. ✔ Technical SEO skills , including schema markup and site optimization. ✔ Google Analytics & Search Console reporting , crucial for any digital marketing career. ✔ WordPress content publishing , a key skill for website management. By participating, students will: 🚀 Work on a live website with real SEO impact . 🚀 Build an SEO and AI-optimized content portfolio . 🚀 Learn best practices in Google & AI search ranking . 🚀 Develop highly marketable skills for careers in content marketing, SEO, and digital strategy.

Full-Cycle Web Design & Development Experience

Project Summary Easy Artisan Websites is offering an immersive, hands-on experience for students to develop and launch real-world web design and development projects. These projects will vary between internal initiatives for Easy Artisan Websites and client-based assignments across industries such as healthcare, business, coaching, and other professional service sectors. Each student will take full ownership of a project—handling everything from initial research and planning to final execution and deployment. While students may collaborate on specific tasks, they must be prepared to lead and execute all phases independently, ensuring a well-rounded learning experience. Projects may range in scope, including: Single-page template designs for quick-use layouts. Editing and enhancing existing designs for improved performance and UX. Full-scale website development projects, from concept to launch. This structure reflects the real-world experience of working as a freelancer or in a small agency, where project scope, timelines, and client needs frequently shift. Project Goals The primary goal is to provide students with real-world, full-cycle project experience in front-end web design and development. Each student will: Take ownership of a web project and manage it from concept to completion. Gain experience with various project types, adapting to different design and development needs. Execute key stages, including UX/UI design, front-end development, CMS integration, and testing. Work independently while having the opportunity to consult and collaborate with fellow students as needed. Why Join? This experience offers students: End-to-end project ownership—gain real-world experience managing a project from concept to launch. Exposure to various project types—understand how to adapt to different design and development challenges. Hands-on practice with industry tools—work with Bricks Builder, GoHighLevel, and modern CSS frameworks. A portfolio-worthy project—showcase your skills and execution ability to future employers. Real-world freelancer experience—understand the ebb and flow of web development work in an agency or solo business setting. A mix of independent and collaborative work—build confidence in problem-solving while having access to peer support.

Innovative Digital Marketing Campaign

About Us: Easy Artisan Websites is seeking a motivated team of students to develop a digital marketing campaign for our latest product, The Website Membership. This project offers a chance to gain hands-on experience in various aspects of digital marketing, from content creation to brand engagement. Project Goals: The main objective is to boost brand awareness and engagement. Each team member will fill one of five key roles: Market Research, Social Media Marketing and Strategy, Graphic Design, Virtual Assistant, and SEO Copywriting. Working independently and together, you’ll work closely with our team to align the campaign with our brand values and goals. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work as a team, contribute creatively, and learn how to build an effective digital marketing campaign from the ground up. Role Responsibilities: Market Research Conduct research into the most valuable topics for the target audience for both social media posts and blog articles  Research competition and adjacent businesses on real time social media platforms for content topic ideas Scan followers of the competition and adjacent businesses on real time social media platforms for audience needs Social Media Marketing & Strategy Create a comprehensive 52 week digital marketing campaign including timeline and strategy for each month and quarter Create a social media content calendar and schedule for the campaign Work with Graphic Design learner and Virtual Assistant learner to create social media posts to fill the content calendar Graphic Design Build out a complete set of 50 unique branded social media templates for a consistent look and feel  Templates to be created in Instagram post, Instagram stories, and Facebook post formats  Assist social media marketing learner to create specific graphics and elements for individual posts Create a repository for all the graphic elements and templates created Virtual Assistant Assist Social Media Marketing learner to create the digital marketing plan  Assist SEO copywriting learner as required  Assist Social Media Marketing learner by conducting hashtag research  Conduct research and create a list of social profiles resembling our target audience and following them from the employers account  Engage on above profiles to create awareness of the employers social media presence Engage with comments and reactions on the employers profiles SEO Copywriting Write as many well researched blog articles as possible during the project timeline to link in the social profiles (general keywords to be provided) Research best keywords for articles based on the general keywords provided  Schedule blog articles for delivery on Wordpress website