Social Media Strategy Implementation & Analysis

Build brand awareness for DifferentMatters through our implementing our social media strategy to drive 1000+ new email contacts for our newsletter that will launch in Jan 2023.

Community Chat Area Development for DifferentMatters

The main goal for the project is to create a community chat area for DifferentMatters' product using Python. This will involve several different steps for the developers, including: - Understanding the company's mission and product to align the chat area with the company's goals. - Developing the code for the community chat area using Python. - Testing the chat area for functionality and user experience. - Implementing user authentication and security features. - Integrating the chat area with the existing product interface.

Social Media Channel Development

Our company has been serving hundreds of business leaders for decades. We are shifting our business model to focus on individuals by taking our best strategies online into an Emotional Fitness Studio.  We would like to collaborate with students who will create content and drive our social media marketing efforts on Instagram, LinkedIn and Facebook. By the end of the project, students should demonstrate:  Understanding of our company’s target market, products and services  Social Media marketing specific to a channel to drive followers  A clear path forward for the next steps in the strategy based on data from executing their plan.  Bonus steps would include:  Cross-over strategies between channels 

Video Creation for Emotional Fitness Studio

Our company has been serving hundreds of business leaders for decades. We are shifting our business model to focus on individuals by taking our best strategies online into an Emotional Fitness Studio. We would like to collaborate with students to create videos that support our "sprint" (learning topics) using PowToons. The videos will be used by our members and possibly even used to promote the Studio itself. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Working with our Instructional Designer to understand the workflow of Sprint design and creation. Selecting suitable background music. Providing voice-over for some videos Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.