Colour Me Christmas: Visual Identity Rebrand

Colour Me Christmas, a company specializing in festive decorations and holiday-themed products, is seeking to refresh its brand image to better resonate with its target audience. The goal of this project is to develop a cohesive and modern visual identity that reflects the company's joyful and vibrant spirit. This involves creating a new logo, designing a consistent visual style, and developing templates for social media graphics and business proposals. Additionally, a mockup of a new website design will be crafted to ensure the brand's online presence aligns with its updated identity. This project provides an opportunity for learners to apply their graphic design and branding knowledge, focusing on creating a unified and appealing brand image.

Optimizing Corporate Gifting Strategy and Client Management

Colour Me Christmas aims to enhance its corporate gifting service by developing a comprehensive promotional strategy and implementing an efficient client management system. The project involves researching and identifying effective promotional tactics that align with the company's brand and target audience. Additionally, the project requires an exploration of various client management software options to streamline operations and improve customer interactions. The goal is to integrate a user-friendly client management system that supports the promotional strategy and enhances overall customer experience. This project allows learners to apply marketing and software evaluation skills, providing a practical understanding of strategic planning and technology implementation in a business context. - Develop a promotional strategy for corporate gifting. - Research and evaluate client management software options. - Implement a selected client management system. - Align the software with the promotional strategy to enhance customer experience.

E-Commerce Optimization and Digital Product Launch

Colour Me Christmas is seeking to enhance its online presence and sales performance across multiple e-commerce platforms. The project involves updating and optimizing product listings on Etsy and Amazon to ensure they are SEO-friendly and visually appealing, which is crucial for attracting potential customers. Additionally, the project aims to establish a fully functional and visually consistent shop on Faire, a platform known for connecting brands with retailers. The learners will also be tasked with creating and publishing a set of digital products on Amazon KDP, demonstrating their ability to apply e-commerce strategies and platform-specific knowledge effectively. This project provides an opportunity for learners to apply their classroom knowledge in digital marketing, SEO, and e-commerce platform management to real-world scenarios, enhancing their practical skills and understanding of the industry.

E-commerce Platform Optimization for Colour Me Christmas

Colour Me Christmas is looking to enhance its online presence by optimizing its e-commerce platforms. The project aims to update and streamline the company's Etsy and Amazon shops, ensuring that product listings are accurate, visually appealing, and optimized for search engines. Additionally, the project involves launching products on Amazon KDP to expand the company's reach into the digital marketplace. The team will also be responsible for setting up a new shop on Faire, a wholesale marketplace, to tap into B2B opportunities. This project provides learners with the opportunity to apply their knowledge of e-commerce, digital marketing, and platform-specific optimization techniques. By focusing on these closely related tasks, the project ensures a cohesive approach to improving Colour Me Christmas's online sales channels.