Students will apply experience in training principles and current educational technologies to design and create an interactive on-line learning session for your organization.

Undergraduate student teams will collaborate with an organization that is facing a current strategic marketing challenge or opportunity and will provide insightful external and internal analysis along with actionable recommendations for moving forward.

This experience focuses on the ability of a team to analyze, design, and implement and effective Performance Management system of an enterprise, preferably of a small and medium size.

A group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market. The focus is on creating a digital marketing plan and to assess all social media practices being used and provide recommendations based on their findings.

Student groups will create a case study for your company that focuses on documenting your current state and the challenges and/or opportunities within particular processes/projects. This case study and experience can be leveraged by your organization for a variety of benefits.

Teams of event marketing students will develop a proposal for your upcoming event, based on your needs and objectives.

A class of student-researchers working in groups will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.

A group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.

Students will apply experience in training principles and current educational technologies to design and create an interactive online learning session for your organization.

Students participating in this course will be put into consulting groups working with a business to diagnose a problem or opportunity, identify possible solutions, make recommendations, then follow through on their recommendations.

Student-consultants will establish an integrated marketing communications plan for your small organization in the tourism industry.

A class of student-consultants will collaborate with your organization as you face a strategic marketing challenge or opportunity and provide actionable recommendations for achieving your goals.

A team of 4 upper-year students-consultants will work with your organization, to assess or solve a 'real life' marketing issue or problem.

This project can be roughly divided into five stages: 1. Interview with client (internal assessment of company) 2. Market research and analysis (includes Brand Inventory and Brand Exloratory) 3. Strategic and Tactical Recommendations 4. Final Recommendation 5. Presentation and Report Report contents include: Title page (1 page) Executive Summary (1 page) - What the report is about - What are your findings (strategy and key implementations) - What are some supporting evidence (internal and external) Table of Contents (1 page) 1. Background: Company history, brand portfolio, brand inventory 2. External Research and Analysis - In what market does the business compete - What is the market condition (Trends? Segments?Competitors?) - What does your consumer research reveal, describe consumer, demand, market potential 3. Internal Assessment and Analysis -What are the concerns from client interview - What are some issues revealed from onsite observations - What are the concerns from employee interview and assessment 4. Marketing Mix: - Product - Price - Place - Promotions 5. Brand Exploratory; Consumer Knowledge, Resonance Pyramid, Competitive Analysis 6. Strategic Recommendations - Positioning - Points of Parity/Difference, Brand Mantra 7. Tactical Recommendations (additional to support overall recommended strategy)

Undergraduate student-consultants will develop focused recommendations and a tactical plan for your local social venture in order to help you take advantage of an opportunity or overcome a challenge that you're facing.

Students will apply experience in training principles and current educational technologies to design and create an interactive on-line learning session for your organization.

Student-consultants will work with your organization to review and recommend areas of improvement in your messaging and communications mix and recommend a B2C, promotional campaign for your small tourism operation.

This project can be roughly divided into five stages: 1. Interview with client (internal assessment of company) 2. Market research and analysis (includes Brand Inventory and Brand Exloratory) 3. Strategic and Tactical Recommendations 4. Final Recommendation 5. Presentation and Report Report contents include: Title page (1 page) Executive Summary (1 page) - What the report is about - What are your findings (strategy and key implementations) - What are some supporting evidence (internal and external) Table of Contents (1 page) 1. Background: Company history, brand portfolio, brand inventory 2. External Research and Analysis - In what market does the business compete - What is the market condition (Trends? Segments?Competitors?) - What does your consumer research reveal, describe consumer, demand, market potential 3. Internal Assessment and Analysis -What are the concerns from client interview - What are some issues revealed from onsite observations - What are the concerns from employee interview and assessment 4. Marketing Mix: - Product - Price - Place - Promotions 5. Brand Exploratory; Consumer Knowledge, Resonance Pyramid, Competitive Analysis 6. Strategic Recommendations - Positioning - Points of Parity/Difference, Brand Mantra 7. Tactical Recommendations (additional to support overall recommended strategy)

A team of students will research a challenge or opportunity outlined by your organization and provide you with their recommendations.

Undergraduate student teams will collaborate with an organization that is facing a current strategic marketing challenge or opportunity and will provide actionable recommendations for moving forward!

A case study analysis of the external communications strategy of your business, with recommendations for improvement, revised key messages, and a social media plan.

A group of student-consultants will research, analyze, and provide actionable recommendations to an HR challenge or opportunity that is specific to your organization

Student Consultants will create communication pieces, develop corporate/organizational identities, and develop and present complex strategic communications plans for your organization.

A group of student-consultants will research, analyze, and provide a new or updated business plan that is specific to your organization . 

Is your organization interested in international expansion opportunities? A small group of student-consultants will assist your company by conducting research to understand the local context of expansion into Eastern Europe from Canada, or Canada from Eastern Europe. Projects scopes may include, but are not limited to: Market entry/expansion  Understanding foreign business, culture & customs Marketing your product/service internationally Environmental scan

A third- or fourth-year communications student will work with your organization for 240 hours of work experience, full time for 6-8 weeks or part time over a longer period.

provide actionable recommendations to a marketing challenge or opportunity that is specific to your organization .

After spending 2.5 months of work dedicated to your organization , the group of student consultants will present  a 15-minute presentation on their strategic financial recommendations that will help your organization propel forward. 

provide actionable recommendations to a marketing challenge or opportunity that is specific to your organization.

After spending 2.5 months of work dedicated to your organization , the group of student consultants will present  a 15-minute presentation on their strategic recommendations that will help your organization propel forward.