Social Media for Scanning / Digitization Services

Establish and optimize RSRS Scanning Services' presence on social media platforms , including TikTok, Instagram, Facebook, and LinkedIn, ensuring consistent branding and messaging across all accounts. Develop and schedule engaging reels, slides, and other multimedia content that highlights the benefits of document scanning services, targeting businesses, healthcare providers, and other key industries. Use provided documents, industry insights, and research to craft compelling, results-driven social media posts , ensuring alignment with RSRS’s business objectives. Incorporate clear and persuasive calls to action (CTAs) in all social media posts , encouraging engagement, inquiries, and potential client conversions. Apply benefits-driven value propositions to demonstrate the efficiency, security, and cost-effectiveness of RSRS’s document scanning solutions. Utilize AI tools such as ChatGPT to brainstorm creative content ideas , refine messaging, and generate potential article topics for social media posts. Analyze and monitor engagement metrics , making recommendations to improve the effectiveness of posts and optimize content strategy based on data-driven insights. Coordinate with the RSRS President for content approvals prior to posting , ensuring alignment with brand messaging and compliance with company standards. Stay updated on industry trends and competitor strategies , identifying opportunities to enhance RSRS’s social media presence and increase visibility.

Marketing Data Project for Canadian Healthcare Media Company

Launched in late September 2022, The Health Insider is a Canadian healthcare media network that (a fully-owned subsidiary of RSRS) looks for the insider's perspective to find the answers to the important questions Health Consumers are asking.  See https://thehealthinsider.ca/ for more information. The Health Insider is seeking to work on a Capstone project for Marketing data analysis and optimization. At the core of what we are building at The Health Insider is data. via our parent company RSRS, we are fortunate to have an existing database filled with hundreds of thousands of data points that we plan to leverage for email marketing and other purposes. The data, however, is not currently in a format that enables it to be visualized, segmented and extracted by the marketing team.

Writers and Content Creators for Digital Healthcare Publication

People are......health. They put much less faith in their doctors today than in any time in prior history, and are demanding options for treatment that go beyond simply a prescription for one more daily pill. There's a sense that there is more out there worthy of consideration, both within provincial medical systems, but also outside of it. A world of options exist - ranging from the dutifully tested to the anecdotal to the downright irresponsible, and with the added dimensions of DNA testing, genome sequencing, personal data collection and more, the Health Consumer is becoming more informed, enlightened and exposed to a myriad of choices - some of are here and others still yet to come. Our digital publication, The Health Insider (https://thehealthinsider.ca/ - a fully-owned subsidiary of RSRS) looks for the insider's perspective to find the answers to the important questions Health Consumers are asking.

Healthcare Content Creation for Digital Publication

People are......health. They put much less faith in their doctors today than in any time in prior history, and are demanding options for treatment that go beyond simply a prescription for one more daily pill. There's a sense that there is more out there worthy of consideration, both within provincial medical systems, but also outside of it. A world of options exist - ranging from the dutifully tested to the anecdotal to the downright irresponsible, and with the added dimensions of DNA testing, genome sequencing, personal data collection and more, the Health Consumer is becoming more informed, enlightened and exposed to a myriad of choices - some of are here and others still yet to come. Our digital publication, The Health Insider (https://thehealthinsider.ca/ - a fully-owned subsidiary of RSRS) looks for the insider's perspective to find the answers to the important questions Health Consumers are asking.