Blog Writers - Amaranth Products

DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. Amaranth grains are considered to be superfood and had many therapeutic benefits. We are looking for students to write blogs on amaranth-based products. The project includes: - Research on health benefits of amaranth and its applications in the foods industry; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on amaranth and amaranth products. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products.

Competitive Analysis - online marketplaces

DLA and Associates Inc is planning to launch new consumer products on online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our online marketing strategy to sell our products on these platforms. The product categories include snack bars, grain products, and specialty honey. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online market places and how we can differentiate ourselves through our product/service offering, and our messaging. Students can select a specific product category to focus on.

Website Improvement and Development

DLA & Associates Inc. is a trading and manufacturing company focused on agricultural products and technologies. We would like to update and improve our existing site. Also, we need assistance to add new modules, such as eCommerce. Students should be prepared to: Create a design of a proposed eCommerce section of the website and test its functionality. Populate various website sections with additional content provided by the company. This will include additional text, images, and short videos. Re-format some of the pages to make them easier to read and more pleasant to view. The suggestions will be provide by the company and discussed together with students. Provide training on updating and maintaining the site.

Promotional Material - Amaranth

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.