Product Launch Strategy

Number of individual students required: (2 students) We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

LevelUp: Fashion Design

Number of individual students required: 1 Our organization needs some assistance with our summer drop of 3 seasonal pieces. We believe this project will require: Sample & pattern design creation Fabric sourcing Sample revision Techpack creation/ proficient in adobe illustrator is an asset We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Financial Business Plan

We are looking to launch a new business and would like to involve students in this exciting time as we works to develop a financial business plan. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis

Graphic Design

It’s important for us to have a better understanding on graphic design from a digital logo to prints on merchandise. This project will include: Logo/ Name that brings brand awareness and brand positioning research on process of graphics/prints on merchandise. research on website and visual material/ social media. develop and create several posts to boost brand awareness and brand positioning We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective To have insight of a graphic designer student on how to bring brand awareness through visual material.