Swerv Safety UX Enhancement

Swerv is a location-based platform that prioritizes user safety through various mechanisms. However, users often find it challenging to understand these safety features and how they operate behind the scenes. The goal of this project is to design an intuitive user experience that effectively communicates Swerv's safety features to users. The project will explore the optimal timing and method for presenting this information, such as whether it should be introduced during the sign-up process or after onboarding. Additionally, the project will evaluate different formats for delivering this information, such as videos, animations, or guided tutorials. By enhancing the user experience, Swerv aims to ensure that users feel informed and secure while using the platform.

Swerv Business UI/UX Enhancement

Swerv aims to expand its platform to facilitate business networking, similar to its existing dating and friendship services. The goal of this project is to identify and propose UI/UX adaptations that will enable effective business networking on the Swerv platform. This involves understanding the unique needs of business professionals, such as founders seeking investors or sales teams seeking customers, and translating these needs into intuitive design elements. Key considerations include profile characteristics like industry, company size, funding information, job title, and work history. The project will focus on creating a seamless user experience that encourages meaningful connections at work-related events and conferences. The challenge is to design a user interface that supports these interactions while maintaining the platform's core functionality and user-friendly approach.

Swerv Launch

Attract users to a unique new dating platform designed to help people meet out in the wild again. The brand is very new and provides a solution that every single person is genuinely interested to learn more about. Dating apps have destroyed the dating culture, and Swerv's vision is to repair this damage by guiding people back to meeting in person again, with minimal electronic interaction.

Swerv: Revitalizing Real-World Connections

Swerv is a groundbreaking dating platform designed to reconnect people in real-world settings, countering the impersonal nature of traditional dating apps. The project aims to enhance user engagement by integrating innovative features that encourage spontaneous, in-person interactions. The challenge is to design a user-friendly interface that seamlessly blends digital and physical experiences, fostering genuine connections. Learners will analyze current dating app trends, identify user pain points, and propose solutions that align with Swerv's mission. The goal is to create a marketing strategy that can capture the attention of frustrated people by helping Swerv stand out of the overcrowded field. - Analyze existing dating app features to understand how the platform is a unique offering that solves a growing trend in the dating app industry. - Identify ways Swerv can grow organically. - Develop a marketing strategy based on existing and predicted market conditions. - Analyze the competition's marketing strategies.