Visualization for Government Funding
The main goal for the project is to develop a visualization tool that can help users like Indigenous, BIPOC, women, SME entrepreneurs, and industry grants to find different factors which can help with grant classification like province, industry, purpose, etc. The tool should show which factors are critical to finding fundings.
Inbound Marketing Audit
The main goal for the project is to conduct a comprehensive audit of CaffeBerry.co's inbound marketing, including SEO analysis and positioning with respect to competitors. This will involve several different steps for the students, including: - Analyzing the current inbound marketing strategies and tactics employed by CaffeBerry.co. - Conducting a thorough SEO analysis to identify areas for improvement and optimization. - Researching and analyzing the positioning of CaffeBerry.co in comparison to its competitors in the health food and beverage industry. - Developing recommendations for enhancing the inbound marketing strategies and improving the positioning of CaffeBerry.co.
Brand Strategy and Positioning
The main goal for the project is to discover the brand strategy and positioning for CaffeBerry.co's new health food product with Coffee fruit. The project will involve the following tasks for the learners: - Researching the target audience of gym goers, health enthusiasts, and environmentally conscious individuals. - Analyzing the current market trends and competitors in the health food industry. - Developing a brand strategy that aligns with the company's mission and values. - Creating a positioning statement that differentiates the product in the market. - Designing marketing materials and messaging that resonates with the chosen target audience.
Ideal Customer Persona Discovery
The main goal for the project is to discover the ideal customer persona for CaffeBerry.co's new health food with Coffee fruit. This will involve creating storyboards and user journeys to understand the needs, preferences, and behaviors of potential customers. The project aims to identify whether the target audience is gym goers, health enthusiasts, or environmentally conscious individuals.
Launch strategy through Influencers and Trade Shows
Our company is launching novel food products from Coffee Fruit. The main goal for the project is to conduct an analysis of popular social media accounts across youtube, instagram, twitter, linkedin and trade shows which will be relevant to #health, #superfood, etc. This will involve several different steps for the learners, including: - Researching and identifying popular social media accounts and influencers related to health, superfood, and related topics. - Analyzing the engagement and reach of these accounts on different platforms. - Identifying relevant trade shows and events related to the food and beverage industry. - Compiling a report with the findings and recommendations for potential partnerships with influencers and trade shows.
Website UI / UX Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Regulatory Compliance for Health supplement Project
The main goal for our project is to design, develop, gain approval, and market a natural health supplement based on Coffee Fruit, a novel food source. Additionally, the project will involve regulatory market research prior to the product launch. The company has ample NIH clinical studies to refer to during the regulatory compliance review.
Supply Chain with Digital Credentials
The main goal for the project is to propose a supply chain implementation with verified digital credentials and digital product passports to achieve full end-to-end transparency of goods, reduce costs across the entire supply chain from production all the way to the customer. T he project aims to revamp the entire supply chain process and help prevent supply chain fraud through traceability, document digitization, and authenticity, greater data security, and accuracy. This will involve several different steps for the students, including: - Researching and understanding the supply chain process - Analyzing the potential impact of implementing verified digital credentials and digital product passports. - Developing a proposal for the supply chain implementation with verified digital credentials. - Creating a plan for end-to-end transparency of goods and cost reduction. - Designing a strategy to prevent supply chain fraud through traceability, document digitization, and authenticity. - Ensuring greater data security and accuracy throughout the supply chain process.
Government Funding AI Integration
The project goal is to create a GPT in the ChatGPT marketplace which allows various segments like Indigenous, women, BIPOC, SME, large enterprises to find non-dilutive funding sources from the Government. This will involve several different steps for the learners, including: - Understanding the existing FindGrant website and its AI/LLM techniques. - Integrating the GPT into the ChatGPT marketplace. - Customizing the GPT to provide personalized and efficient funding source recommendations. - Testing the integration and ensuring seamless functionality within the platform.
Digital Credential Supply Chain
The main goal for the project is to provide the supply chain with verified digital credentials and digital product passports to achieve full end-to-end transparency of goods, reduce costs across the entire supply chain from production all the way to the customer. The project aims to revamp the entire supply chain process and help prevent supply chain fraud through traceability, document digitization, and authenticity, greater data security, and accuracy.
Digital Video Assets
The main goal for the project is to create digital video assets that effectively explain the story of CaffeBerry.co's coffee cherry extract based health products for their Kickstarter campaign. The videos should highlight the company's mission, the benefits of their products, and the environmental sustainability aspect of their business. The videos should be engaging, informative, and persuasive to attract potential backers for the campaign.
GIS OpenData Visualization
The main goal for the project is to explore GIS OpenData from City of Toronto and apply visualization techniques to propose ideas related to pre-fab housing and affordable housing for FastFab.homes. This will involve several different steps for the learners, including: - Analyzing GIS OpenData from City of Toronto to understand the current landscape of housing and related infrastructure. - Researching and understanding the current trends and challenges in the pre-fab housing and affordable housing industry. - Applying visualization techniques to present data in a meaningful way that can propose ideas for pre-fab housing and affordable housing.
Market Analysis for pre-fab
The main goal for the project is to assess the impact of the new offering of prefab construction on the marketplace, including competition, opportunities, internal risk, compliance, and business process implications. This will involve several different steps for the learners, including: - Conducting market research to analyze the competitive landscape and identify opportunities for FastFab.homes. - Assessing internal risks and compliance implications of introducing the new offering. - Developing marketing, sales, and customer experience plans for the new prefab construction offering.
Feasibility Assessment for Pre-Fab Techniques
The main goal for the project is to conduct a feasibility assessment for pre-fab techniques to achieve the goals of Impact Canada's Level Up Challenge. This will involve collaborating with FastFab.homes and the Broad Group to determine if pre-fab construction techniques can be used to achieve quicker deliveries at lower cost for Impact Canada's challenge. https://impact.canada.ca/en/challenges/level-up-challenge Here is a brief video showing the prefab collaboration with Broad : https://vimeo.com/898557310
Launching Upcycled Coffee Fruit Food Product
The main goal for the project is to successfully launch a novel food product utilizing upcycled coffee fruit, engaging with online audiences through digital marketing, and establishing a sales strategy to engage with retail/health stores in Canada. This will involve several different steps for the learners, including: - Understanding the properties and benefits of upcycled coffee fruit as a food ingredient. - Analyzing and understanding the Canadian food market and consumer preferences. - Developing a marketing strategy to engage online audiences through digital platforms. - Creating a sales strategy to engage with retail and health stores in Canada. - Designing and implementing a product launch plan.
Research Project for upcycled fruit
The main goal for the project is to conduct research far launching a new health product with upcycled fruit. The steps would include : Talking with retailers in Toronto for a pre-sales order pipeline Understading the requirements of Health Canada to obtain a Natural Health Product (NHP)/ Natural Product Number (NPN) for selling natural health supplements made from upcycled Coffee fruit which is discarded in the coffee roasting process. Filling in the forms for the regulatory framework, documentation, and testing requirements set by Health Canada for NHP/NPN approval for importing and selling coffee fruit based supplements in Canada.
B2C Digital Marketing Strategy
The main goal for the project is to generate a comprehensive digital marketing strategy for the B2C launch of CaffeBerry.co's novel food products made from upcycled coffee fruit. This will involve several different steps for the learners, including: - Conducting market research to understand customer demand and preferences for the new food products. - Developing a digital marketing plan that includes social media, email marketing, influencer partnerships, and content creation. - Planning a Kickstarter campaign to prove customer demand and generate initial sales. - Analyzing and optimizing the digital marketing strategy based on customer feedback.
Digital Branding Assets (KS)
The main goal for the project is to create digital branding assets for CaffeBerry.co's upcoming Kickstarter campaign. This will involve several different steps for the learners, including: - Understanding the company's mission and vision for the Kickstarter campaign. - Developing a branding strategy that aligns with the company's goals and target audience. - Creating a Kickstarter launch website using digital assets such as logos, banners, social media graphics, and promotional videos for the campaign. - Collaborating with the marketing team to ensure consistency in branding across all digital platforms. - Conducting market research to understand the preferences of the target audience and incorporate them into the branding assets. - Testing the digital assets and making necessary adjustments based on feedback.
ICT Ignite - Web Development Project
Develop a web application / responsive website / app for Caffe Berry that does basic ecommerce. This web application / website would be easy to maintain and be easy to use for end users. The students will have a chance to work with an experienced software team to design and implement a fulling-functioning end-to-end system
ICT Ignite - Cyber Security Project
The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of TrustNet's data, systems and networks. Do chatbot testing, vulnerability assesssment. injection attacks. database security, VM hardening, website hack to identify issues with the current software and suggest improvements to our cyber-security layer
Business Plan for health products
The main goal for the project is to develop a comprehensive business plan for launching a novel food product using upcycled Coffee Fruit, targeting health-conscious consumers. The plan should consider various positioning options such as energy bar, snack mix, sparkling water, wine, and/or powder extract. The plan should also align with the company's mission of revolutionizing the food industry by harnessing the untapped potential of coffee fruit and promoting sustainable agricultural practices. This will involve several different steps for the students, including: - Researching the health-conscious consumer market and identifying potential product positioning strategies. - Analyzing the potential of upcycled Coffee Fruit in different product forms and conducting market feasibility studies. - Developing a financial forecast for the launch and operation of the chosen product(s). - Creating a marketing and distribution strategy for the product(s) based on the target market and positioning. - Outlining the sustainable and environmentally friendly aspects of the product(s) in the business plan.
Novel Food Source Analysis from Public Health Perspective
The main goal for the project is to analyze the potential of coffee fruit as a novel food source from a public health and regulations perspective. This will involve several different steps for the learners, including: - Researching the nutritional content and health benefits of coffee fruit. - Analyzing the current regulations and restrictions related to using coffee fruit as a food source. - Assessing the environmental impact and sustainability of utilizing coffee fruit in food products. - Evaluate innovative and nutritious food products using coffee fruit as a key ingredient.
Product Launch Research for Health food
The main goal for the project is to conduct research to launch a new product in the health food industry based on Coffee fruit. This will involve understanding the necessary certifications, import requirements, health claims, and nutritional labeling needed to bring the product to market.
Digital Marketing for Product Launch
We are looking for enthusiastic and creative individuals to join our team and help us grow our online presence. As a Social Media Intern at CofiLife, you will gain hands-on experience in managing and growing our social media presence. This internship offers a unique opportunity to work in a vibrant and innovative environment, developing your skills in content creation, social media management, and market research.
Customer relation management for new AI Solution for govt grants
FindGrant is launching an innovative funding bot which helps discover non-dilutive funding grants from the Government. We are looking to white-label and sell our Tech solution to business clients. The main goal for this project is to develop innovative prospecting strategies and execute an outreach plan to sell our solution to business clients such as Industry associations, Accelerators, Incubators, Innovation Centers, and possibly Universities/Colleges. The project aims to expand the reach of the funding bot to a wider audience and increase tech sales.
Go-To-Market Strategy for Eco-friendly Health Food
The main goal for the project is to survey the current competitive landscape and plan a Go-To-Market strategy for the innovative health food based on Upcycled Coffee fruit. Tons of this fruit goes to waste during coffee beans extration. The project will involve several different steps for the students, including: - Analyzing the current competitive landscape in the health food niche. - Conducting market research to identify potential retail outlets for distribution. - Developing an online ecommerce strategy for the product launch. - Creating innovative ideas for customer uptake validation, such as Kickstarter. - Planning A/B testing to determine the optimal pricing strategy for the launch.
Market Research and Positioning for upcycled fruit
The main goal for the project is to conduct market research and positioning for the new health food product made from upcycled coffee fruit. This will involve several different steps for the learners, including: - Conducting market research to understand consumer preferences, trends, and demand for health food products. - Analyzing the competitive landscape to identify potential positioning strategies for the new product. - Developing a marketing strategy and positioning plan for the new health food product. - Identifying potential distribution channels and target market segments for the product. - Formulating launch plan for the new product, including pricing, promotion, and placement strategies.
Market Research & Positioning
TrustNet is an innovative funding bot designed to streamline the process of discovering government funding sources for small businesses and entrepreneurs, with an initial focus on Indigenous communities. TrustNet aims to help Indigenous, women, entrepreneurs, BIPOC, SMEs, and large enterprises find funding sources using AI/LLM. The main goal for the project is to collaborate on market research and positioning to gain a competitive advantage for This will involve several different steps for the students, including: - Conducting market research to identify the target audience and their specific funding needs. - Analyzing the competitive landscape to identify strengths, weaknesses, opportunities, and threats. - Developing a positioning strategy to differentiate TrustNet from competitors and appeal to the target audience. - Creating a marketing plan to effectively promote TrustNet's innovative solution to the identified target audience.
Health Food Product
The main goal for the project is to successfully launch a new health food product using innovative ingredients like Coffee fruit, while ensuring it meets consumer taste and health needs. This project is for Caffe Berry Bar, a food and beverage company dedicated to creating innovative and environmentally sustainable products.
International Market Analysis
The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including: - Researching international markets for health food products. - Analyzing potential opportunities for new products using innovative ingredients. - Identifying existing competitors in the international markets. - Segmenting potential niches for user segmentation for health foods. - Developing a comprehensive report on the findings and recommendations for market entry.