Velocified is preparing to launch its innovative Lean Learning Management System, designed to streamline the development of Velocified Paths. These paths are custom-developed projects that accelerate employee proficiency in specific job roles by integrating learning, skills development, practice, and coaching in an optimized array. The goal of this project is to create a cohesive series of marketing materials and develop an AI-enhanced outreach process to effectively promote this new product. The project will involve understanding the unique features of Velocified Paths and translating them into compelling marketing content. The team will also explore AI tools to optimize sales outreach strategies, ensuring maximum engagement and reach to prospective clients. By the end of the project, learners will have applied their classroom knowledge in marketing and AI to a real-world scenario, enhancing their skills in both areas.

The project deliverables include designing and developing a comprehensive set of marketing materials such as brochures, social media content, and email templates. Additionally, the team will develop an AI-enhanced outreach strategy document that outlines the process for engaging potential clients. These deliverables will demonstrate the learners' ability to integrate marketing principles with AI technology to support a product launch.