The Social Good Co. aims to enhance its online presence by updating and refreshing the website copy to better reflect its mission, values and services. The current website content is outdated and does not effectively communicate the company's initiatives and impact. The goal of this project is to create engaging, clear, and concise content that resonates with the target audiences. By aligning the website copy with the latest branding and communication strategies, The Social Good Co. seeks to improve user engagement and client aquisition. The project will involve analyzing existing content, identifying areas for improvement, and crafting new copy that highlights the company's achievements and future goals.

- A comprehensive audit report of the current website content, identifying strengths and areas for improvement.

- A set of revised website copy for key pages, including the homepage, about us, and initiatives sections.

- A style guide outlining tone, voice, and messaging to ensure consistency across all website content.

- A presentation summarizing the changes and the rationale behind the new content strategy.