Go-to-Market Strategy for My Little Tribe Childcare Services
Project scope
Categories
Market research Digital marketing Community engagement Marketing strategy Social media marketingSkills
planning digital marketing customer acquisition management market trend marketing materials market research go-to-market strategy marketing planning social media content templatesMy Little Tribe is seeking a comprehensive go-to-market strategy to introduce its unique childcare services to targeted markets across Canada. The project aims to leverage digital marketing, community engagement, and strategic partnerships to enhance brand visibility and drive customer acquisition. The team will analyze current market trends, identify key target demographics, and develop a multi-faceted marketing plan including building a master list with all contact information and initiating connections. The goal is to establish a robust market presence and position My Little Tribe as a trusted childcare provider in various Canadian communities.
Key tasks include:
- Market research and analysis
- Development of a digital marketing strategy and Master list with key stakeholders contacts
- Planning and execution of community engagement activities
- Identification and establishment of strategic partnerships
The project will result in a detailed go-to-market strategy document that outlines the marketing plan, including specific tactics and timelines. Additionally, the team will create a set of marketing materials, such as social media content, event plans, and partnership proposals. These deliverables will provide a clear roadmap for My Little Tribe to effectively launch and promote its childcare services across Canada.
Key deliverables include:
- Comprehensive go-to-market strategy document
-Master list of contacts ( partners, professional providers)
- 12 Months of Blogging and Social media content calendar and sample posts
- Event plans for community engagement activities
- Partnership proposals and outreach templates
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
In today's society, it is becoming harder for modern days parents to find a good balance and flourish in all aspects of life. This difficult reality reigns even more true for Manitoba's immigrant community, this is why we've created My Little Tribe, a platform where each family can build a steady support system around their unit.
Parenthood certainly comes with its challenges but at my Little tribe, we believe, this journey can be the most rewarding one. We aim to take off some of the stress that comes with accessing affordable childcare services at first and expand to other services in a near future.
Our mission is to facilitate the parental journey by allowing parents to book private childcare services ''à la Carte'' while building a community along the way.