Shoot For Peace is seeking to enhance its digital presence and engagement with youth through a targeted digital marketing campaign. The goal is to leverage social media platforms to increase awareness and participation in community programming. This project involves creating compelling and creative social media content that resonates with young audiences. The team will analyze current engagement metrics, identify areas for improvement, and develop a strategy to boost interaction and participation. By collaborating with Shoot For Peace team members, learners will brainstorm innovative ideas and implement them across various digital channels. This project provides an opportunity to apply digital marketing principles learned in the classroom to a real-world scenario, focusing on community impact and youth engagement.

The project deliverables include a comprehensive digital marketing strategy tailored for youth engagement. Additionally, the team will produce a series of creative social media posts designed to increase interaction and participation.