Our start-up was founded to meet the growing demand for flexibility in healthcare staffing. We will be launching a beta version in the upcoming weeks and would like learners to help our start-up finalize and implement our digital marketing plan.

This will involve several different steps for the students, including:

• Conducting background research on the cause.
• Brainstorming topics for each issue.
• Setting, coordinating, and enforcing deadlines.
• Creating materials to be published and making revisions based on feedback.
• Proofreading drafts of newsletters and recommending areas for improvement.
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps in the process would also include:

• Recommending other ways to increase awareness about our cause.

By the end of the project, students should demonstrate:

• Understanding of the cause
• Recommendations for relevant topics to write about
• Establishment of and commitment to deadlines
• Creation of materials to be published and revisions based on feedback
• Recommendations for areas of improvement

Bonus steps would include:

• Exploring other ways of improving awareness

Final deliverables should include

• Newsletters.
• A final report with a social media content calendar.