CleanO2 is the first company to turn carbon dioxide emissions into natural soap. We started in Calgary Alberta, and have since expanded to deploy CarbinX units across Canada, the United States and Japan. We’ve partnered with some of the country's largest companies who are committed to reducing carbon dioxide emissions and are eager to expand into other global markets!  

Our incredible CarbinX machines capture carbon dioxide from building heating systems — including boilers, water heaters and furnaces — that use natural gas. Once installed, a typical CarbinX unit will have the same carbon-reducing impact as 300 trees! As we expand our international reach, we are looking to better understand the market-entry strategy for other countries. We are currently prioritizing expansion into:

• Europe (students could help narrow down the best entry-point country).
• Australia.
• South Korea.
• Thaliand.
• Middle East.
• South America.

Considering our CabinX machines capture carbon from buidling heating systems, market entry is easier in coutnries with a centralized heat platform. There may be additional countries outside of our list that could be targeted for entry based on the structure of their heating infrastructure.

Understanding the foreign-market entry strategy for a particular country by conducting a comprehensive PETSLE analysis, including the following:

• Outline the import/export process including the identification and evaluation of associated risks with exporting/importing.
• Identify potential institutional support available.
• Examine procedures involved in securing trade financing.
• Examine procedures involved in managing logistics of importing goods.
• Based on PESTLE analysis, conduct a SWOT analysis to identify CleanO2's compatibility with the desired geographic market.

Scan foreign market to identify:

• The level and nature of competition;
• Potential partners and/or companies willing to collaborate with foreign businesses
• The most effective and efficient Marketing tools for this geographic area.