Digital Marketing Specialist
Project scope
Categories
Advertising Digital marketingSkills
social media target audience digital marketing branding website optimization performance reporting lead generation content strategy marketing email marketingThe main goal for the project is to develop a comprehensive digital marketing strategy for Wouessi Inc. that aligns with the company's vision and mission. This will involve several different steps for the digital marketing specialist, including:
- Analyzing the company's current digital presence and marketing efforts.
- Identifying target audience segments and understanding their needs and preferences.
- Developing a content strategy for the company's website and social media platforms.
- Creating a plan for search engine optimization (SEO) to improve the company's online visibility.
- Implementing strategies for email marketing and lead generation.
- Monitoring and analyzing the performance of digital marketing campaigns.
- Collaborating with the team to ensure consistent branding and messaging across all digital channels.
What tasks will the digital marketing specialist need to complete to achieve the project goal?
By the end of the project, the digital marketing specialist should deliver:
- A comprehensive digital marketing strategy document outlining the recommended approach for Wouessi Inc.
- Content calendar and social media posting schedule for the upcoming quarter.
- SEO plan and recommendations for website optimization.
- Email marketing campaign templates and lead generation strategies.
- Performance reports and analysis of digital marketing efforts.
In supporting learners to complete the project, we will offer comprehensive mentorship and assistance. Our experienced staff will provide guidance through one-on-one meetings and regular check-ins. Learners will have access to necessary tools, technology, and data sources. We'll conduct training sessions on relevant skills and provide ongoing feedback. Additionally, opportunities for peer collaboration will be encouraged to foster a supportive learning environment.
About the company
Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence
At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.
Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
β
Artificial Intelligence
β
Machine Learning
β
Digital Transformation
Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.
Our Vision & Mission
π Vision: To create a borderless world where digital innovation knows no limits.
π Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.
About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.
Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clientsβ experiences and outcomes.
Why Wouessi?
π Riipen Employer of the Month β Recognized for our commitment to mentorship and innovation.
π Global Reach β Partnered with 50+ universities worldwide to connect with top-tier talent.
π‘ Proven Success β Completed 300+ projects in AI, software development, and business management.
π Impact-Driven β Achieved a 25% improvement in project completion rates through Riipen collaborations.
π Career Growth β Helped interns transition into leadership roles, including our current COO and Technical Director.
Get in Touch
π§ Email: Info@wouessi.com
π Website: https://wouessi.com
Portals
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Toronto, Ontario, Canada