Unlock the marketing challenge for Pop-A-Lock
Project scope
Categories
Market research Marketing strategySkills
strategy marketing research analysisInvestigate the competitive marketplace for effective marketing messaging; services, products, pricing
Develop a buyer persona and decision making by channel; B2C (home and vehicle owners), B2B contract (property managers, facility managers, facility services, fleet managers), B2B retail (retail chains, professional offices, building owners). What drives a decision to choose and hire a locksmith ? What are the most effective marketing strategies to invest in ?
How does our pricing match with our service based industries; plumbing, electricians, HVAC ? Are there value offers that avoid pricing thresholds ?
How do clearly communicate "trust, reliability, dependability" ?
About the company
Your Trusted Locksmith - residential, automotive, commercial locksmithing.
Our services include the following:
Emergency Lockouts -
Home/Residential installation, repair and servicing of door locks and related hardware
Commercial/Facility and Business solutions; locks, master key systems, access control and security hardware
Vehicles; all types of keys and fobs and ignition repair