Inclusive Cosmetics Market Research
Project scope
Categories
Branding & style guides Market research Competitive analysis Environmental sustainabilitySkills
distribution strategies market entry strategy competitive analysis market research pricing strategies branding new product development researchYour Sweet Spot Life is seeking a comprehensive market research project focused on the cosmetics industry, specifically targeting inclusivity in products for diverse skin tones and types. The project aims to explore the current landscape of cosmetic brands and their offerings, identifying gaps in inclusivity. Additionally, the research will delve into the use of 100% Canadian natural resources, assessing the availability and demand for locally sourced, sustainable ingredients. The project will also analyze competitors, providing insights into their pricing strategies, branding approaches, and distribution channels. This research will support Your Sweet Spot Life in developing a new line of inclusive cosmetics that meet market needs and leverage local resources.
The project will deliver a detailed market research report that includes:
- An analysis of current market gaps in inclusive cosmetics.
- A study on the availability and demand for Canadian natural ingredients.
- A competitor analysis covering pricing, branding, and distribution strategies.
- Recommendations for Your Sweet Spot Life's product development and market entry strategy.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green Social Enterprise Employee-Owned Neurodivergent-Owned Community-FocusedAbout us
We are capturing what it means to be Canadian—one resource, one product, one story, one experience at a time. Our process begins with local natural resources, crafted by passionate creators who turn raw materials into meaningful works. Each creation tells a story—of learning, making, and transforming—connecting us to our culture and community. Through these efforts, we showcase how creation inspires, empowers, and leaves a lasting impact on those who experience it.
Motivation and Ideology
We are driven by a commitment to reshaping the way resources are sourced, products are made, and communities are supported. Our goal is to create sustainable, high-quality goods that reflect Canadian culture and values, challenging traditional models of production and consumption.
Resource Development
We work tirelessly to find truly Canadian resources, overcoming the challenges posed by global outsourcing. Partnering with universities and local groups, we aim to discover, develop, and utilize local materials for a sustainable, ethical product line.
Creation and Innovation
Through collaboration with creators, we develop innovative products that highlight Canadian craftsmanship and creativity. Our focus is on providing the tools, resources, and support to help creators build products that are both sustainable and meaningful.
Community Engagement
We believe in the power of collaboration and are actively working with local businesses, schools, and community groups to foster long-term, sustainable growth. By building strong partnerships, we support the development of local industries and create a more resilient economy.
Market and Sales
Our marketplace serves as a platform to sell not only our own products but also those created by other local artisans and businesses. By offering sustainable, high-quality products, we aim to make ethical consumption the easy and logical choice for consumers.
The Vision
Our vision is to build a self-sustaining ecosystem where Canadian resources are prioritized, and businesses are empowered to thrive. We are working towards creating resource hubs and a CRM system that will streamline the development of local products and services, creating a lasting impact on communities and industries.