Help SimplyDental Expand into Hotels: Sales Strategy & Outreach
Project scope
Categories
Market research Competitive analysis Lead generation Market expansion Sales strategySkills
sales strategy dental hygiene competitive analysis market penetration market positioning lead generation market research salesThe goal of this project is to develop a strategic sales outreach plan to help SimplyFloss expand into the hospitality and health supplement markets. Students will identify potential partners, analyze industry trends, and craft effective sales strategies to drive market penetration and business growth. This is a hands-on project where you’ll gain real-world sales experience, directly impact our business, and get insights from an industry expert in dental hygiene!
Expected Outcomes:
- A well-researched sales outreach strategy tailored for the hospitality and health supplement markets.
- A structured pipeline of potential hotel partners and health supplement retailers.
- Practical experience in market research, lead generation, and sales strategy development.
- Insights into industry trends and competitor strategies to refine SimplyFloss’s market positioning.
Project Deliverables:
- Market Research Report: Analysis of industry trends, competitor strategies, and potential business opportunities.
- Target Partner List: A database of potential hotel and health supplement retail partners with key decision-makers identified.
- Sales Outreach Plan: A structured strategy outlining the best sales approaches, messaging, and engagement techniques.
- Testing & Recommendations: Insights from tested outreach methods, with recommendations for optimizing SimplyFloss’s sales strategy.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
At Simply Floss, our mission is to help encourage everyone to maintain strong gums and a healthy smile. In addition to regular visits to a dentist, flossing is a critical part of proper personal oral hygiene. Sadly, too few of us floss regularly. As a dental hygienist with over 30 years experience and a regular at dental industry conferences, I know that encouraging flossing is the most effective route to strong gums and a healthy smile.
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