We at Haletale are constantly working hard to grow and want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

We are currently having great traction from our potential users and we hope to gain a comprehensive understanding of how we can better serve our customers.

We would like recommendations on how to improve our positioning, brand, and products and services.

Understanding what need to be better from what we currently are and have as a product

The team at Haletale is a strong believer in teamwork and students will work closely with the head of Marketing who is supervising and available for questions.

This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.