Sport Tourism Economic Impact Study
Project scope
Categories
Data analysis Market research Product or service launch Sales strategy Marketing analyticsSkills
impact assessmentHaving hosted a half marathon in Jasper, Alberta for 5 years, we have begun to compile reference information on participants to determine the economic benefits. We are seeking assistance to determine the economic impact from this event, and utilize this information to create a 'sponsorship deck' to promote hosting of sporting events within our umbrella of races.
Students will:
- need to review and implement the Sport Tourism Economic Impact Assessment model as best as possible with the given background information
- provide a final report on the event
- create a sponsorship deck outlining the benefits of sport tourism
we will provide access the the background event information, surveys and any additional details the students may require
About the company
Established in 1995, MultiSportsCanada specializes in sport and event management. We develop and manage mass participation sporting events across western Canada including the Jasper Canadian Rockies Half Marathon and the Vancouver Triathlon. With over 22 events and more than 9,000 competitors each year, We are one of Canada's most experienced event management specialists. Our objective is to provide athletes of all ages and abilities the opportunity to enjoy a healthy lifestyle through exciting and engaging events that are conducted in a safe and fair environment.