Zain originally applied for this project to be a digital marketing content creator but because I had already picked a student to fulfill that role I asked Zain if he'd be interested in being the student who integrates our digital marketing strategies. This would require him working with 3-4 student teams and coordinating their functional activities so that our efforts are aligned. He took this on enthusiastically and immediately got to work. Within a couple of days he had performed his own research of our company and from the information he gathered he created a presentation demonstrating how he would be able to help us with our overall digital marketing and communications strategy with a medium term and long term view. I was very impressed with his professionalism. Throughout the project he was very engaged, enthusiastic and he communicated well with me and the other students. I am thouroughly impressed with his character and performance. In a very short time he's launched our product on a new platform, assisted in the creation of new logo and marketing products, provide key input on the changes into our website which have made a difference.