Working in a team, students will prepare a proposal for the course project company. The proposal will include the following:

· Executive summary (no more than one page);

· Main objective(s) that you plan to pursue during this project;

· A short description of the potential solution you might offer to the company;

· Main steps you plan to take to pursue the objectives and find the solution within a clear and structured timeline.

· Include at least one visual content (graph or chart). Make sure to use proper and specific data there.

· Use at least six references;

· Describe at least three steps to pursue the objectives and find the solution

· Business model and business structure. How these can be improved?

· Their CRM

· Their competitive advantage / their competition strategy

· Their differentiation strategy

· SWOT analysis of the business

· You can include Google Analytics

· Gantt chart/time frame for the modifications

· Budget for changes

· (No page limit for your proposal)

A report of the analysis and suggestions for improvement