Portage College
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E-Commerce Strategy

MIST 3620
Closed
Thompson Rivers University (TRU)
Thompson Rivers University (TRU)
Kamloops, British Columbia, Canada
Trent Tucker
Trent Tucker
Associate Teaching Professor
2
Timeline
  • September 21, 2020
    Experience start
  • September 29, 2020
    Project Scope Meeting
  • October 31, 2020
    Hallowe'en Update…
  • November 21, 2020
    Final push…
  • December 5, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Information technology Market research Marketing strategy
Skills
digital marketing competitive analysis business strategy data analysis
Learner goals and capabilities

Do you want better understand how eCommerce could apply to your business -or- do you have vision for an eCommerce challenge you would like to tackle? In this course, student-consultants working in small groups will apply a comprehensive understanding of web technologies and their applications in business towards tackling your organization's challenge. They will analyze your business through various lenses including, revenue models and payment systems; building a web presence; marketing on the web; legal and ethical issues; hardware and software for developing and hosting websites; online security and payment systems; and improving efficiency and reducing costs in business-to-business activities. The students will develop a report and presentation for your organization upon completion of the project.

Learners

Learners
Undergraduate
Any level
35 learners
Project
15 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables would include:

  • 10-15 minute presentation of key findings and recommendations (via video), and
  • A detailed execution plan including their research, analysis, insights, and recommendations.

Project timeline
  • September 21, 2020
    Experience start
  • September 29, 2020
    Project Scope Meeting
  • October 31, 2020
    Hallowe'en Update…
  • November 21, 2020
    Final push…
  • December 5, 2020
    Experience end

Project Examples

Requirements

Beginning in September, students in groups of 3-5 will work with your company to identify your business needs and use-cases and provide actionable recommendations, based on their in-depth research and analysis. Which platform(s) are best for your business? Build or buy? How does "search engine optimization" (SEO) and keywords work — and how would it work for your business? Note: we use the term "business" here — but it could just as easily be any organization with E-Commerce needs — for profit, not-for-profit, civic or government agencies. My goal (as the professor for this course) is to get students to learn more about E-Commerce through an immersive experience and provide you with an action plan (recommendations) that your business can then execute.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox