MSP Marketing 101: Strategies to Stand Out in a Crowded IT Services Market

Create an SEO-optimized pillar blog post on Managed Service Provider (MSP) marketing strategies. This should be supported by an internal research document that outlines core concepts, trends, and insights to guide CyberBridge Marketing's future MSP content and sales conversations.

Cybersecurity Marketing Trends Review (2025) + 2026 Outlook

Project overview Students will analyze cybersecurity marketing trends that emerged/stayed consistent throughout 2025 so far, highlight standout company examples, and forecast 2026 trends. The work ends with a public facing, SEO-optimized blog post that can be used on CyberBridge's website as well as an executive report that will be used internally. Objectives Identify 2025 marketing trends in cybersecurity and MSP/MSSP markets. Look at what is new this year, what was trending in previous years but has stayed strong, and what used to work but doesn't anymore. Showcase 6–8 best-in-class campaigns from cybersecurity brands and MSPs with clear “why it worked.” Forecast 5–7 trends for 2026 with stats, research, etc. to back them up. Produce practical guidance for companies looking to capitalize on these opportunities in 2026.

Website Security Assessment for CyberBridge Marketing

CyberBridge Marketing, a company specializing in marketing services for cybersecurity firms, seeks to enhance its credibility by ensuring its own security practices are robust. This project will focus on identifying and mitigating key security risks across CyberBridge Marketing’s website, data handling practices, and communication channels .

CyberBridge Marketing Brand Identity Guide

CyberBridge Marketing seeks to establish a cohesive and professional brand identity that accurately reflects its values and mission. The goal of this project is to create a comprehensive brand identity guide that defines both the visual and verbal elements of the brand. This guide will serve as an internal reference for employees and as a template for future client projects. The project involves analyzing the current brand elements, researching industry best practices, and developing a consistent brand narrative. The team will focus on creating guidelines for logo usage, color schemes, typography, imagery, and tone of voice. By completing this project, learners will apply their classroom knowledge of marketing, design, and communication to a real-world scenario, enhancing their skills in brand development and strategic thinking.